Someone thinks that a trend is just a new popular style or art pattern that is in great demand in a certain period. However, the MasterBundles team believes that this phenomenon makes much more sense. Design trends can have an echo of the past and be tightly associated with nostalgic overtones. Also, trends can emerge after the dawn of new technologies, such as after the launch of Web3.
However, the purpose of trends is also to inspire other professionals to find new ways to develop their creativity. So we decided to compile an overview of the likely trends for 2023! This will allow readers to get acquainted with what will be popular this year, and get a boost of inspiration.
Color Pallets Made By Artificial Intelligence
Choosing a juicy, attractive and suitable color scheme has always been an important step for any designer. And over time, when most of the combinations were already used in products of various kinds, it became more and more difficult to come up with new palettes. However, this problem will probably be forgotten this year thanks to the options that artificial intelligence will generate.
Typically, the artist will need to specify a specific color and adjust other settings, after which the AI will create a list of matching palettes. By the way, it’s better to generate them following trendy shades. For example, in 2023, warm red, warm orange, and cool dark green are likely to take over the Internet.
Large Typography
If you are getting ready to optimize your sites and want to know what tendencies will be relevant, then keep in mind the trend for large print shops. When choosing any of the premium fonts from the MasterBundles catalog, consider the minimum recommended letter sizes:
- h1: 34 for mobile interface and 26 for PC interface;
- h2: 28 for mobile interface and 22 for PC interface;
- h3: 22 for mobile interface and 17 for PC interface;
- h4: 20 for mobile interface and 15 for PC interface;
- body: 17 for mobile interface and 13 for PC interface.
In general, on the marketplace website, readers will be able to find a lot of relevant fonts with high readability. Try not to add more than 2 fonts on one page so as not to scatter the user’s attention.
3D New Life
It would seem that the peak of popularity of 3D graphics has passed — but this is far from the case! It still allows you to rethink reality and add new accents. In addition, Adobe Substance 3D or Blender (popular 3D tools) greatly simplify the design process.
Apparently, in 2023 we will see a lot of these elements in web design. Most likely, the technique will be relevant for creating voluminous user avatars and recreating unusual patterns or designs. Also, 3D will allow you to demonstrate products more fully.
User Experience Improvement
The trend to improve the user experience will probably never disappear. And this is not surprising, because for your business to be competitive and attractive, you need to invest in the convenience of websites and platforms for customers. For example, when choosing professional WordPress templates, you need to check that it is well adapted to mobile devices, is SEO friendly, and has at least a few trendy features:
- drag and drop constructor;
- a virtual assistant or convenient chatbot;
- augmented or virtual reality;
- voice search;
- enough space.
In general, such a template is not difficult to find in MasterBundles, because the entire platform is dedicated to high-quality and attractive graphic content. You can filter the options by the given parameters and find trending designs at a bargain price.
Lots of Video Content
The next trend is the abundance of video content. Be sure to add a short video as an introduction to your website, and dedicate resources to creating new videos regularly (at least quarterly). Such content allows customers to experience products or services, learn more about the brand, and get a lasting impression of it. And when customers choose between different competing sites, they are more likely to remember the one that stands out for its informative and interesting videos.
Number One Format: SVG
Ten years ago, an overwhelming amount of images was created in raster format, which made scalability a huge problem. The modern Internet prefers clarity and clean lines at any scale, so you simply cannot do without vector graphics in web design in 2023. Vector images can come in different formats (EMF, CDR, CGM, DXF, and so on), but the most popular of them is SVG. Such files weigh little even in the presence of complex elements, which speeds up their loading. The format will be perfect for infographics with lots of objects, logos, and illustrations.
Reminder: if the SVG format is not suitable, then you should choose JPEG over PNG (if there is no transparent background). Of course, JPG contains less data, but it’s also lightweight, which has a positive effect on fast loading.
Maximum Inclusive Designs
Inclusive web design is another thing that can improve the user experience, as it will take into account a lot of important parameters: age, gender, race, ethnicity, sexuality, language, culture, religion, and personal preferences. And if you want to be remembered by the client, then be sure to use the trend for inclusiveness during prototyping. Also, when choosing the Figma plugin, pay attention to the options marked accordingly. Some will let you easily switch between light themes, some will help you check color contrast, and so on.
A Bit of Nostalgia and Y2K Aesthetics
Typically, trends have a cycle of 30 to 50 years, but due to the Internet and the availability of various information, they are accelerating. This is why 2023 is predicted to see a resurgence of nostalgia for Y2K aesthetics in everything from music to interiors. And, of course, the trend won’t pass by web design!
So be prepared to incorporate retrofuturism and Vaporwave, Glitch, or Cybercore aesthetics into your sites. You should also pay attention to retro or pixel fonts, as well as custom cursors. And if you want to be unique, then it’s better to take one nostalgic design element and try to interpret it in a modern way. This will remind the user of a specific era without looking too over the top.
Total Pixelization
Above, we have already started the topic of pixel fonts due to the nostalgic trend. However, the total pixelization of web design is predicted, too. This technique will often be seen in icons, logos, avatars, and images as well — it will stimulate the visual interest of customers! The simplicity of the elements will allow you to create the feeling of an autonomous retro world with its own vibe.
Final Thoughts
The variety of trends for 2023 is amazing! Some of them are tinged with nostalgia, like pixel fashion or 2000 aesthetics. Some are aimed at improving the user experience, like using WordPress templates with convenient features, implementing large fonts, or trying maximum inclusiveness. In any case, it’s important for web designers to study all potentially popular trends to create really useful products that would definitely interest the modern client. So remember all the recommendations presented in the article and think about how you could apply them in practice!
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