Tips to Make Your Blog More Engaging

The Web contains millions of blog posts, but what can you do to hook your audience? 

Sticking with the basics and experimenting with advanced techniques can help you reach a larger audience. 

Well, your blog posts can stand out in the sea of blog posts if you follow these nine tips diligently.

Here Is The List Of Things You Can Do To Increase Engagement

1. Hold Firm To The Basics

Sticking to the basics is the key to achieving longevity in a field. Construct a mind map before you start to write on a topic. 

Specify your target audience and cater to their need

Knowing who will read your content and how it might help them is valuable information you need to keep in mind while writing a blog post.

Use Google Trends and Buzzsumo to know people’s latest queries about the topic you want to write about. Add the missing info with all the supporting knowledge you possess and help your readers! 

Avoid the use of people’s specific vocabulary or jargon. Use a conversational tone. 

Attract your readers with spicy headlines. 

Arrange your blog in an appealing format. Use different heading tags and bullets to give a cleaner look to your post.

2. Play With Visual Information

According to Hubspot’s recent report, nearly 40% of the population “never” reads the blog. If that’s the case, you should make an engaging blog post for the remaining 60% of your visitors.

In the fast-moving world, most people scan their blogs to read the most valuable part. Therefore, adding visuals to support your points is one of the best things you can do to grab the visitors’ attention. 

The first image that grabs the potential customer’s attention is the featured image on every social media platform when your blog post is shared. Therefore, creating a click-worthy image is of great essence. 

Apart from images, you can also use videos to explain your point. Add memes or GIFs to elucidate your point of view better. 

3. Include Interactive Elements

Writing engaging blog posts is an art. Most marketers believe interactive content can drive 2X more conversions than static content. This is true because you, as an audience, enjoy visiting a site that seeks active participation from your side. 

Rewards give an instant dopamine rush to humans. You can reap numerous benefits when viewers are hooked to grab coins, likes, or any other reward in return for their time/engagement. Sites such as Yoo.rs and Reddit use this quite often. 

If you have a customer base that might need a calculator while reading your blog. While creating the website, add a calculator plugin. Make it as handy much as possible.

Take a look at this calculator from Bankrate.

Play with your audience. Get feedback through quizzes.

Share your personal stories for better relatability.

4. Engage To Boost Your Overall Engagement

Keep a check on the blogs after publishing them. It is vital to engage with the reviews, feedback, and comments. When you actively interact with your audience, they feel heard and appreciated. 

If you fear to ask, the answer is always no. You need to ask your visitors questions or leave a space for engagement. 

Ask them to comment on their views on a topic or seek their opinion now and then. This not only boosts your engagement rate but also establishes a rapport. 

When you ask them to comment, make sure you reply to them. Giving your time in exchange for your customer’s time and input is of great essence in this industry. 

You must engage with fellow creators no matter how small or big you become. This habit would take you a long way in the content creation industry.

 

People will read your blog when they get an update. So, promoting your post on various social media sites would help you boost engagement. 

5. Include Best On-Page SEO Tactics

Offering valuable content without taking care of SEO is a waste of effort. You must include SEO best practices to rank on google and attract desired traffic to your website. 

• Keyword Research

Do thorough keyword research before jumping onto your notepad? Use Google Keyword Planner or Ubersuggest for the same.  

• Meta Description

Follow the key steps to writing a meta description to attract your audience. 

• Page URLs

Use one or two keywords in your URLs, keep them short, and always use HTTPS. 

• Internal Linking

Be mindful of internal linking; it is a way of hyperlinking to other relevant website pages. Hyperlinking helps readers to stay on the website. Moreover, this sends positive signals to the crawlers about the site’s authority. 

6. Believe In Promotion By Word Of Mouth

How many times have you bought something on referral by your loved ones? Or how many times have you hopped onto a trend because everyone in your circle was doing the same? 

People trust their loved ones and believe in their taste. 

So, when a member of some society likes your blog, chances are several people from the same group will read your blog. This is the power of word-of-mouth marketing. 

Spice up your content with a pinch of a controversial idea or a game your target audience would like. Be it a quiz or a poll. Create something that will grab the maximum attention of your target audience. 

Spread the buzz around your latest blog using social media. Make people aware of your services/crazy discounts/ secret information/ big reveals. 

7. Keep The Word Count In Mind

Keeping the basics in mind is essential while working on blogs. Word count is one of those basics. You are writing to help your readers; therefore, keeping the length limitation in mind helps the reader stay longer. 

It is convenient for the readers to skip to the part they wish to read by having a table of content at the blog’s beginning. They can easily read and analyze the information without reading the whole blog. 

Make it a habit to mention the clear objective of the blog right in the introduction of the blog. You can also follow the inverted pyramid technique for this. Begin with the theme or topic of the blog. 

Then gradually work on the details of the topic in the body of the blog. Lastly, finish with a short and crisp conclusion. 

8. Reap The Benefits Of Pop-Ups 

Pop-ups are a great way to interact with your visitor. You can reap great benefits if you place your pop-ups in the right places. 

See how this website Search engine journal is making use of Pop-ups.

However, keep key parameters in mind while placing them on your website wisely. Regulate the use after regular analysis. 

Everyone likes rewards. Come up with exciting offers and grab their attention to collect their contact information.

This could direct them to other blogs or information your readers find helpful. This is the best way to gain their trust. 

Ask them to subscribe to your newsletter/ exclusive meets/ e-meets/ dinners, or anything to entice your customer. 

Make them enter their email addresses or phone numbers and use these to update them whenever you post something new. 

9. Keep A Track To Improve Later

Writing the blog and forgetting about it will not help. Therefore, regular tracking of blogs is essential. Keeping a close eye on the analytics using various tools available online. 

Analyze at what time of the day the maximum visitors read your blog. Or it could be, in which season do you receive the highest traffic to your blog? 

For example, if you write about couples, and happy couples, explore your blog around February because of Valentine’s week. 

Use Google trends or Hubspot for the same. 

This is one of the primary parameters to track your blog’s performance. Simply paste your blog’s URL into the tool you use to do keyword research and see where your blog stands. 

BuzzSumo, Moz, or Ubersuggest are the most used tools to check keyword ranking. 

According to Klipfolio, 52 seconds remains the average time spent on a page across industries. Bounce rate is another aspect that can help you improve your blog. You can use Google Analytics for the same. 

The more your blog post is shared, the more buzz it creates. Use Sprout Social, BuzzSumo, or Hubspot to analyze your social share. 

Lastly, if you get leads and conversions from the blogs, you are on the right track!

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