Negative SEO can damage and destroy your site through malicious backlinks and aggressive backlinks spamming. Negative SEO is a real threat that can make a difference in your organic search visibility. But it is still possible to stop those attacks and defend against negative SEO. Here we will discuss to Protect Your Site from Negative SEO.
What is Negative SEO?
Negative SEO includes all the black hat SEO techniques on other sites. Normally a site is attacked by their competitors with a goal of reducing the site’s ranking.
Most SEOs work by the rules and follow all the white hat SEO techniques but there are some who do not play by the rules. They even attempt to drag down your site with lots of spammy links or just hack your website. But here is some good news! You can actually bar these attacks before any harm is done to your site.
There can be great effect in the site as well due to the negative SEO like:
- Hacking of the websites.
- Spammy link in the websites.
- Distribution of the content of the websites.
- Removing the backlinks.
- Ruining the reputation of your websites.
Here are some of the proven tips that you should try:
Perform Regular Site Audits
It’s a very good way to save your time if you are ever the victim of a negative SEO. Keeping track your of your link profile growth is the best way to spot suspicious activities before it does any damage to your site. Your link chart might also suffer when your site has been hacked. These attacks are difficult to spot and the only way to make your site safe is to perform regular website audits. If you are attacked by the link farm spamming then make sure that Google knows about it and disallow the link.
You can check the list for auditing your site here
Keep Eye on Your Site Speed
Site speed is a key ranking factor. If your site is slowing down and you can’t find anything and there’s still a problem; it is obvious that you have been a victim of forceful crawling. Forceful crawling causes a heavy server load which means your site might even crash.
You can check the list for testing your site here
If you found out that you are being victim than contact the hosting company or the webmaster to find out where the load are coming from.
Keep an eye on scrapped content
Content marketing has been the game changer these days. In SEO it behaves like a first come first service. Meaning When you put the content in your website first it has the maximum chance to be indexed in the search engine first. (Please be noted we are not talking about the SERP ).
Scraping is the process of copying your content from the website and putting it in another without your consent. Then the scrapper will claim it as their original content. It can be a serious issue if they get indexed first and your content will be valued less. Your ranking might be fall apart from these. So this one is important to Protect Your Site from Negative SEO.
There is a tool like copyscape to check if your content is plagiarised or not. If they have you can ask the webmaster to remove it. If they don’t respond or refuse, you can report them by filling out Google’s Copyright Removal form.
Monitor Google My Business
You have been working hard to get the reputation and giving the best service to win your customers. Your work may not be liked by many viewers but you are learning experience on how to improve. But you are getting tons of negative reviews, a long list of negative reviews might be a sign that someone is trying to win over your site with fake reviews. This can really damage your reputation.
So, keep your eyes on Google My Business Listing. Here’s how you can flag and report fake review:-
· Search your business on google map.
· Select your business.
· Select Review Summary > Reviews
· Report the fake reviews.
· Fill out the report form.
Check out your SERP Ranking
There are reasons to check your SERP ranking from time to time period. A drop in your SERP ranking might be the result of malicious attacks. A former SEO being your competitor can change your robot.txt file to say Disallow. If you find a sudden drop in your ranking you must check the website crawl stats in Google search console and make sure you watch out your robot.txt file to set properly.
Upgrade Your Security
Not only the Negative SEO but cybercrime are also on rise these days. Make sure that you have changed to HTTPS, encryption offers you great security and is also on the ranking factor which might improve your general SEO. Cyberattacks will impact your overall SEO. Google will flag your site with a “this site may be hacked” tag into your search result which will hamper your traffic. For more security tips on how to strengthen your security check out this blog.
Conclusion
Website security and having a great content is important part in the SEO. With the help of the above listed methods it can help you to make your content more secure and helps to Protect Your Site from Negative SEO. If you have any other list than mentioned above you can write in the comment section. That will help our other viewers to add more value.
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